March 3, 2018

Beth Blenz-Clucas is the owner of Sugar Mountain PR, a children’s music publicity firm based in Portland, Ore. She represents the top names in family music, specifically the kindie (kid + indie) genre. I've had the pleasure of working for Beth for the past two years an...

February 24, 2018

While building upon the reputation of a band or performer, it can be difficult to sell tickets to a performance when people haven't heard their music yet. There are a menagerie of factors that need to line up perfectly -- weather, location, cost, timing. Even when all...

February 21, 2018

By the look of my magazine subscriptions, you might assume my age demographic is anywhere from 21-65. From Sunset to Good Housekeeping, Rolling Stone, Oprah Magazine, Cosmo, Parents and Bon Appétit -- I got ‘em. You may be wondering how I am paying for all of these sub...

February 16, 2018

Spotify has disrupted the music industry, for better or for worse, and musicians and their publicists are learning how to navigate this new territory. Spotify is in fact a social network and its 100 million active users interact by sharing playlists. Just as there are...

February 10, 2018

Podcasts are a new frontier for PR professionals and could put your client right in the earbuds of their targeted audience. How does a PR pro begin making a media list? It takes considerable research to pick the right podcast to place your client. Here are some th...

January 30, 2018

This weekend, I worked the 60th Annual Grammy Awards in New York City with Sugar Mountain PR. We had four nominated clients who were up for a Grammy in the “best children’s album” category: Justin RobertsLadysmith Black MambazoLisa Loeb and Gustafer Yellowgold.

Thi...

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What Music Publicists Need to Know about Spotify Playlists

February 16, 2018

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