University of Oregon PRSSA

The Public Relations Student Society of America is the preliminary professional association for aspiring PR professionals. I joined University of Oregon's chapter in 2016, where I started on the Communications Committee as a blogger. Within six months, I was hired to take over as Communications Director. 

 

As one of the six executive board members, I led a 10-person Communications Committee, managed the chapter's Facebook, Twitter and Instagram accounts, managed and updated the chapter's WordPress website, created social media campaigns, and delegated content creation. 

 

Social Media Snapshot

Increased Instagram Following by 38% 

195,404 Twitter Impressions

45,422 Facebook Impressions

Instagram

Since I started managing UO PRSSA's social media, the chapter's Instagram account has seen the highest increase in followers of all three social media channels -- 160 added followers in one year or a 38 percent increase. 

 

I credit this influx to the Instagram campaigns I created and delegated to the committee. Here is a snapshot of the PRSSA's weekly social media calendar:

 

#MemberMonday

Meeting Graphic

#PRSSabroad

#ImPRessiveInternships

Friday Blog Post

Blog Posts

Before I became Communications Director, I was a blogger on PRSSA's Communications Committee. Here were some of my blog posts:

 

VR and PR: Ready or not, here it comes

March 10, 2017

The public relations (PR) field may involve more than press releases and social media in the near future. With virtual reality (VR) gearing up for a mainstream audience, brands are already starting to see VR’s potential for producing creative and innovative PR campaigns.

How to Create Portfolio-Worthy Samples Without a Summer Internship

January 26, 2017

It’s the PR major’s dream to snag a big-name internship over the summer, plop it on your resume in the fall and have a dream job nailed down by the time your graduate; it doesn’t always work out that way. Some of us spend the summer taking classes, traveling or working. There’s nothing wrong with that, and in fact, there are still plenty of ways to keep building upon your résumé and portfolio if interning does not fit into your summer plans. Here are some options to consider:

Four Podcasts for Business-Oriented PR Pros

January 13, 2017

I’m going to be honest; I’m a total Podcast geek. But can you blame me? Podcasts are revolutionizing the way we consume information. First of all, they’re free. There are thousands of Podcasts to listen to in just about every category and they can be download directly to your smartphone. Second of all, they’re great for multitasking. Podcasts are perfect for anyone looking to learn more about any given topic but lacking enough hours in the day to read a magazine or a newspaper. You can learn something new from a Podcast while simultaneously cleaning your room, exercising, riding the bus or walking across campus to your next class. Personally, I love to learn more about the world of business through Podcasts.

Why Holiday Gatherings are an Excellent Time to Practice Your PR Elevator Pitch

November 18, 2016

As Thanksgiving weekend and holiday break are upon us, I think we can all expect an inevitable conversation with a relative that goes something like this:

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