University of Oregon PRSSA
The Public Relations Student Society of America is the preliminary professional association for aspiring PR professionals. I joined University of Oregon's chapter in 2016, where I started on the Communications Committee as a blogger. Within six months, I was hired to take over as Communications Director.
As one of the six executive board members, I led a 10-person Communications Committee, managed the chapter's Facebook, Twitter and Instagram accounts, managed and updated the chapter's WordPress website, created social media campaigns, and delegated content creation.
Social Media Snapshot
Increased Instagram Following by 38%
195,404 Twitter Impressions
45,422 Facebook Impressions
Since I started managing UO PRSSA's social media, the chapter's Instagram account has seen the highest increase in followers of all three social media channels -- 160 added followers in one year or a 38 percent increase.
I credit this influx to the Instagram campaigns I created and delegated to the committee. Here is a snapshot of the PRSSA's weekly social media calendar:
Friday Blog Post
Before I became Communications Director, I was a blogger on PRSSA's Communications Committee. Here were some of my blog posts: