Social Media Strategy with Brady Rymer
Since 2017, I have been assisting three-time Grammy-nominated musician Brady Rymer with social media strategy. I help shape social media campaigns for album and song releases, write engaging copy with his voice and audience in mind, design graphics, create content calendars and timelines, and post to his Facebook, Instagram and Twitter pages.
To drive traffic to Brady's website during the release of his holiday album, we came up with Band Member Monday for his blog and social media. After interviewing each band member about their holiday traditions, favorite songs on the album, and accomplishments, we created these interactive blog posts.
Songs Across the Pond Tour
In fall 2018, Brady embarked on a tour of the UK with fellow children's musician, David Gibb. While he was on tour, we wanted his fans in the US to feel like they were along for the ride. Using the Photoshop layers created by artist Sarah Edmonds, I created a graphic for each city they were touring in the UK. Each graphic was accompanied by fun and interesting copy about the area and information about the tour.