Veracity is a full-service PR agency based in Portland, Oregon. I worked alongside owners, Amy and Mike Rosenberg, for six months as a PR Assistant. During this time, I wrote press releases and blog posts, researched and scheduled social media content, assisted at live televised events, and pitched media.
I like to say that Amy and Mike taught me everything I know about media relations. They introduced me to Cision and taught me how to create targeted media lists among other essential professional skills. Amy and Mike produce the PR Talk Podcast.
Windermere Community Service Day
Windermere is a real estate agency with 300 offices across the western U.S. Each year, Windermere celebrates a company-wide Community Service Day where agents take the day off to go out into the community and volunteer in the areas they serve.
Situation: At Veracity, we were tasked with securing media coverage for 60 offices across Oregon and Southwest Washington.
1. Created a spreadsheet listing each Windermere office and the local media in the area.
2. Crafted and sent an email to all 60 offices requesting information about their service project, a media contact, and a designated photographer to take photos during the event.
3. Sent out personalized media advisories to outlets for each office and coordinated TV reporters to shoot day-of footage.
4. Post CSD, I curated photos from the designated photographers and crafted personalized captions and sent them to the designated media outlets for each office.